The Big Picure: Your Study. Your Vision. Your Plan for the City of Huntsville

Market Analysis and Assessment

The City of Huntsville hired Atlanta-based planning firm Market and Main (now Re:Posit Strategies) in 2013 to create a market assessment and analysis as well as provide valuable background data to the BIG Picture. The final products are available for viewing below.

Highlights:

  • Huntsville is the regional economic engine for North Alabama.
  • The economy is heavily influenced by federal government employment and spending.
  • Huntsville has a highly-skilled workforce.
  • The city’s land uses are of a predominantly suburban character, creating a dependence on the automobile.

Market Assessment

Economic Analysis