The City of Huntsville hired Atlanta-based planning firm Market and Main (now Re:Posit Strategies) in 2013 to create a market assessment and analysis as well as provide valuable background data to the BIG Picture. The final products are available for viewing below.
Huntsville is the regional economic engine for North Alabama.
The economy is heavily influenced by federal government employment and spending.
Huntsville has a highly-skilled workforce.
The city’s land uses are of a predominantly suburban character, creating a dependence on the automobile.