Market Analysis and Assessment

Market Analysis and Assessment

The City of Huntsville hired Atlanta-based planning firm Market and Main (now Re:Posit Strategies) in 2013 to create a market assessment and analysis as well as provide valuable background data to the BIG Picture. The final products are available for viewing below.


  • Huntsville is the regional economic engine for North Alabama.

  • The economy is heavily influenced by federal government employment and spending.

  • Huntsville has a highly-skilled workforce.

  • The city’s land uses are of a predominantly suburban character, creating a dependence on the automobile.

Market Assessment

Economic Analysis